A door which supports ads and art in London

Newthex delivered components for unique sculptural billboard in London named ‘The Kensington’.


Last week the statue was officially unveiled. Only 2 months earlier Newthex delivered and commissioned for CIG Architecture the drive system and propulsion arms of the round and curved shaped maintenance door at the back of the structure. CIG Architecture is specialist in free form structures.



The design is made by Zaha Hadid Architects for advertising company JCDecaux. The structure integrates public art, contemporary design and digital media.

The screen has a staggering width of 26 meters and is 6 meters high and is framed in a matt steel curvilinear ribbon design. It is prominently located on the key route between central London and Heathrow Airport.


Photo by: Luke Hayes
Main photo by: JCDecaux